Contact me

Willem van der Pijl
Violenstraat 43
3551 BB Utrecht
The Netherlands
+31 6 10642177

KVK: 78002702
VAT: NL003272974B73


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Whether it is with a power point deck, well-written report, presentation, pressure cook session, or more long-term strategic advisory, I would love to support you to improve the performance of your activities in the shrimp industry. 



Looking for new contacts in the industry? I am a natural matchmaker and can couple you to buyers, suppliers, investors, or knowledge partners. With my global network I will support you to find your next business partner.

market research

Market research and market entry strategy

Are you in need of an in-depth understanding of the shrimp industry as a whole or in a specific segment or country? And do you need support to develop your market entry strategy? I can help you out.

data analysis

Structural or ad-hoc data analysis

You need to know what is going on and therefore you need continuous access to and analysis of industry data. I know where to find a wide range of data types, including production and trade data, and can help you to interpret the data for your purposes.

boardroom advisory

Boardroom advisory services

When making your plans and decisions, it is key to have a thorough understanding of the latest status and dynamics of the industry. Only then, you can make the right assumptions and projections to guide your decisions. I can support your strategic decision making processes.

public speaking

Public speaking

Do you need an inspirational speaker who can update your audience on the latest developments in the shrimp industry? Whether it is a presentation of the latest EU shrimp import trends, or a presentation of the status of the shrimp industry in Myanmar, I am happy to engage your audience  and provide  new insights into the topic of your interest. 

vanue chain analysis

Value-chain analysis and project design

When you are considering setting up an aquaculture improvement program or making an investment in the shrimp industry in a particular country, you need to understand the value-chain structure and dynamics. With my thorough approach, I can support you to analyse the value-chain and identify interventions that will make your programs or investments successful.

With these reports, I aim to inspire you to look beyond the obvious and to gain a deeper understanding of the shrimp industry. These reports are written in such a way that they are attractive and accessible for a broad audience. The reports will be publicly available. I aim to publish two reports per year.

The shrimp industry is fascinating. It is a fragmented industry, largely driven by family-owned companies and hundreds of thousands of farmers around the world. More recently, corporate players, banks, investment funds, and start-ups have entered the arena and started to change the structure and dynamics of the industry. There is one thing that all these people have in common: passion for the shrimp industry. I would like to match your passion with my blog. Once a month, I will write about a topic that fascinates me.

2023 Mid-Year Trade Data Review: Imports


During the first half of 2023, shrimp buyers and sellers worldwide have been suffering from slow consumer demand and low prices. In this blog, I will summarize the latest import data for the world’s four largest shrimp markets; the US, China, the EU, and Japan. In this relatively short blog you will find the necessary figures to draw your own conclusions and discuss how imports will develop in the second half of 2023 and beyond.

2023 Mid-Year Trade Data Review: Exports


During the first half of 2023, shrimp buyers and sellers have been suffering from low prices on one hand, and increasing costs on the other. In this blog, I will present the latest available trade data for each major supplier and market and highlight the most interesting developments. Digesting this data will help us better understand the impact of the low prices and high costs on trade flows and how the market may develop over the next few months. I will publish the blog in two parts. In this first part, I will report on export data. The second part will deal with import data.

Update on the Shrimp Broodstock Market of 2022-2023


It has become a regular fixture in my calendar to provide you with an update on the global broodstock market. This year’s update will provide a good understanding of (1) the most critical changes in market dynamics in 2022 and the first half of 2023, (2) the market shares of the leading players in the various markets, and (3) concerns that the various broodstock players have about the broodstock business. It contains country updates for China, India, Indonesia, and Vietnam, as well as company updates for some of the most significant broodstock companies.

Shrimp Bytes are ready to eat and easy to digest, and will keep you on top of what’s happening in the industry. Shrimp Bytes are published regularly and are delivered into your inbox if you are on the Shrimp Insights mailing list.

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Willem in het net

Are you in need of a better understanding of the shrimp industry? Looking for specific industry data analysis services or new contacts? With ten years of experience and many satisfied clients, I might be able to help you out. Read more

“Willem is a very passionate, young professional, who can easily convert theoretic research into business opportunties! Above all, he is a great, loyal and reliable person!”
Jacco Numan, Senior Project Manager, Primstar