Contact me

Willem van der Pijl
Violenstraat 43
3551 BB Utrecht
The Netherlands
+31 6 10642177

KVK: 78002702
VAT: NL003272974B73


I hope you enjoy reading Shrimp Insights! Please leave your details so that from now on I can deliver all content to your inbox.

Whether it is with a power point deck, well-written report, presentation, pressure cook session, or more long-term strategic advisory, I would love to support you to improve the performance of your activities in the shrimp industry. 



Looking for new contacts in the industry? I am a natural matchmaker and can couple you to buyers, suppliers, investors, or knowledge partners. With my global network I will support you to find your next business partner.

market research

Market research and market entry strategy

Are you in need of an in-depth understanding of the shrimp industry as a whole or in a specific segment or country? And do you need support to develop your market entry strategy? I can help you out.

data analysis

Structural or ad-hoc data analysis

You need to know what is going on and therefore you need continuous access to and analysis of industry data. I know where to find a wide range of data types, including production and trade data, and can help you to interpret the data for your purposes.

boardroom advisory

Boardroom advisory services

When making your plans and decisions, it is key to have a thorough understanding of the latest status and dynamics of the industry. Only then, you can make the right assumptions and projections to guide your decisions. I can support your strategic decision making processes.

public speaking

Public speaking

Do you need an inspirational speaker who can update your audience on the latest developments in the shrimp industry? Whether it is a presentation of the latest EU shrimp import trends, or a presentation of the status of the shrimp industry in Myanmar, I am happy to engage your audience  and provide  new insights into the topic of your interest. 

vanue chain analysis

Value-chain analysis and project design

When you are considering setting up an aquaculture improvement program or making an investment in the shrimp industry in a particular country, you need to understand the value-chain structure and dynamics. With my thorough approach, I can support you to analyse the value-chain and identify interventions that will make your programs or investments successful.

With these reports, I aim to inspire you to look beyond the obvious and to gain a deeper understanding of the shrimp industry. These reports are written in such a way that they are attractive and accessible for a broad audience. The reports will be publicly available. I aim to publish two reports per year.

the Guide to the Indian Shrimp Industry


This 196-page publication is the most in-depth overview of the Indian shrimp industry. The report's core consists of chapters about feed manufacturing, PL production, farming, and processing, complemented by more contextual chapters about markets, innovation, and institutions. The report is supplemented with 19 company profiles of some of India's largest and most influential shrimp companies. The report is produced based on primary and secondary data sources compiled on a best-effort basis.  

The report is freely available thanks to the generous sponsorship of: Apex Frozen Foods, Aquaconnect, Aquaculture Stewardship Council, AquaExchange, Deepak Nexgen, Devi Sea Foods, Devi Fisheries, DSM-Firmenich, Phileo Lesaffre, Sandhya Aqua, Vaisakhi Bios and Vaishnavi Aquatech.

Would you prefer a hard copy? These are available at €125, including postage, including VAT. Want to order? Get in touch at

You can download the report in spreads (recommended when reading on desktop) or single pages (recommended when reading on mobile or when printing the report). Click your preferred version below, leave your details on the next page, and download your free copy. 

The Global Shrimp Feed Manufacturing Landscape: A Helicopter View

Feed Report

While we’re always quick to say that the shrimp industry is very fragmented, the feed segment differs from other segments of the value chain. In countries such as Ecuador and Vietnam, the shrimp feed manufacturing segment is already very much consolidated and will consolidate even further over the next couple of years. Other countries are likely to follow the same path. As consolidation increases, a relatively small number of large global and regional players from Asia, Europe, and the US is slowly strengthening its grip on the industry as a whole. With that development, the responsibility of these players to drive innovation and help farmers be successful increases. This report, while not an in-depth analysis of shrimp feed manufacturing, provides an overview of the shrimp feed manufacturing landscape and the players that shape it in Ecuador, India, Indonesia, Thailand, and Vietnam, as well as of the most important multinational players that drive consolidation.

This report is sponsored by: Bentoli, BioIberica, Phileo by Lesaffre, Aquaculture Stewardship Council, DSM Animal Nutrition and the Global Shrimp Forum


Broodstock cover
In 2019, the size of the global market for specific pathogen free (SPF) L. vannamei broodstock is estimated to be between 1.4 and 1.7 million broodstock. With an average value of $55 per animal traded in 2019, this equals a value of $77m to $95m.This first Shrimp Insights report covers 9 country profiles containing 2019 market size estimations, 15 company profiles containing 2019 market share estimations and a set of background articles. A must read report for everyone in the shrimp industry.

The shrimp industry is fascinating. It is a fragmented industry, largely driven by family-owned companies and hundreds of thousands of farmers around the world. More recently, corporate players, banks, investment funds, and start-ups have entered the arena and started to change the structure and dynamics of the industry. There is one thing that all these people have in common: passion for the shrimp industry. I would like to match your passion with my blog. Once a month, I will write about a topic that fascinates me.

Shrimp Trade Data Update | May 2024

Vietnam intensive ponds

In this blog, I will review the export statistics of the world’s leading shrimp suppliers, focusing strongly on Ecuador and India and covering some other major producers. I will look at the long-term trend and the performance in Q1 2024. On top of that, I'm sharing a unique perspective on the stocking status in Andhra Pradesh, India, based on GalaxEye Blue Track, a satellite monitoring product for the shrimp industry.

Shrimp Trade Data Update | April 2024

Shrimp harvest India

In this blog, I will briefly update shrimp imports from the world’s three largest markets: the US, China, and the EU. I will summarize 2023 imports and provide insights into the first months of 2024, as far as data is available. After reading this blog, you will better understand the longer-term import trends and the current market situation.

Supporting the Global Shrimp Council and Inspiring Shrimp Consumption Promotion

January 2024 Blog featured image

Amidst a global oversupply situation and historically low farm gate prices, shrimp farmers worldwide have increasingly been raising their voices in an attempt to get the message across that if shrimp production continues to increase, the industry should collectively focus on promoting sustainable shrimp consumption. Increasing consumption should lead to more stable and higher prices.

Shrimp Bytes are ready to eat and easy to digest, and will keep you on top of what’s happening in the industry. Shrimp Bytes are published regularly and are delivered into your inbox if you are on the Shrimp Insights mailing list.

Sponsored by
Logos of Shrimp Insights 2024 sponsors (1 of 2)
Logos of Shrimp Insights 2024 sponsors (2 of 2)
Willem in het net

Are you in need of a better understanding of the shrimp industry? Looking for specific industry data analysis services or new contacts? With ten years of experience and many satisfied clients, I might be able to help you out. Read more

“Willem is a very passionate, young professional, who can easily convert theoretic research into business opportunties! Above all, he is a great, loyal and reliable person!”
Jacco Numan, Senior Project Manager, Primstar